The camera is complemented by a choice of lighting systems and other accessories, plus an extensive range of compatible Sony system lenses including premium optics from Carl Zeiss.   

The "alpha" 100 features several technologies which include......

• 10 Megapixel APS-C CCD sensor: With a resolution of 10 Megapixels (10.2 million effective pixels), the APS-C size (15.8mm x 23.6mm) CCD sensor with RGB primary colour filter assures crisp, detailed images with a wide tonal range and subtle gradations. High sensitivity, high resolution and low noise performance - assures superb image reproduction, even at large print sizes.

• Super SteadyShot inside camera body: Super SteadyShot compensates for camera vibrations at the instant the shutter is released by shifting the CCD sensor in real time for sharper, steadier pictures. It is implemented inside the camera body, eliminating the need for expensive, specialised optics with built-in image stabilisation. 

• Compatible with all Sony lens system optics – including macro, telephoto and zoom models – Super SteadyShot typically compensates for the equivalent of 2-3.5 steps in shutter speed.

• Anti-Dust Protection System: The camera’s advanced anti-dust system minimises the effects of dust particles entering the camera body when lenses are exchanged. The CCD sensor’s anti-static coating acts as a barrier to dust, while a CCD vibration function briefly shakes the sensor to dislodge dust particles every time the 100 is powered off. The sensor can be vibrated not only when powered off but also from the setup menu.

• BIONZ image processing engine: This newly-developed processor optimises data from the camera’s 10 Megapixel CCD sensor, decreasing noise levels and ensuring faithful reproduction of vivid, natural colours with rich tonal graduations and exceptional reproduction of the finest detail.

• Dynamic Range Optimiser:  Dynamic Range Optimiser assures perfectly exposed pictures, especially when shooting high-contrast or strongly backlit scenes that can lead to loss of highlight and shadow detail. Operating in Standard or Advanced modes, Dynamic Range Optimiser automatically adjusts gamma curve and exposure levels for more natural, evenly-exposed pictures under “difficult” lighting conditions, such as when shooting against the sun. 

• 2.5” 230K pixel Clear Photo LCD Plus Screen: The large, bright, easy-to-view 2.5” screen features an extremely high 230K pixel resolution with Clear Photo LCD Plus technology for accurate reproduction of fine detail and subtle tones. The screen’s AR (anti-reflection) coating and Clear Treatment glare-reducing layer assures vivid, accurate colours with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.

• Sony G lens: Delivers superb imaging quality with excellent light-gathering power and low distortion, plus consistent quality over all focal lengths for zoom lenses. Specially coated optical surfaces reduce flare and ghosting, even with tricky into-the-sun shots.

• Lighting Systems: In addition to its built-in flash, the 100 is augmented by a range of compatible flashes and lighting systems. Suitable for use on-body or off-camera, two flashes feature wireless TTL, high-accuracy ADI metering technology and high-speed synch. A Macro Twin Flash and Ring Light are suited to Macro photography.

• Optional accessories: These include adaptors, extension cables and external battery adaptor for off-camera and multiple flash; plus an eyepiece magnifier, angle finder, eyepiece corrector, remote commander and AC adaptor/charger. There is also a choice of branded camera case, lens case and strap options.

[Sony]

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