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Sony Launch new 12.24 effective megapixel camera |
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Written by CB Team
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Friday, 07 September 2007 |
 Sony has announced its latest addition to the α digital SLR camera range. The product in question is called the α700 and it features a wealth of interesting technology, including 12.24 effective megapixel Exmor CMOS sensor.
This new sensor utilises CCD imaging and original Column A/D conversion technologies to deliver high-speed and high picture quality.
The advanced Exmor CMOS sensor performs A/D conversion using dedicated convertors that are located close to each element array on the sensor itself. Analogue noise cancellation prior to A/D conversion is complemented by further on-chip noise reduction once signals have been digitised.
This results in digital signals that are exceptionally immune from external noise and interference that can seriously degrade analogue signals produced by other sensors.
With a maximum sensitivity of ISO 3200, the α700 can also grab compelling sports/action shots, atmospheric interiors or relaxed portraits in any available light.
Features
- Super SteadyShot optical image stabilisation.
- Anti-shake performance has been improved by up to half a stop over the entire focal length range.
- Responsive new centre dual cross 11-points autofocus.
- An AF illuminator assists with fast, accurate autofocus in low light or with low contrast subjects.
- Fast, intuitive navigation and convenient function control.
- New ‘Quick Navi’ interface: Camera settings can be accessed instantly via the easy-to-use joystick and icons on the 3-inch photo-quality screen. Selected parameters can be adjusted directly without the need to drill down into fiddly sub-menus.
- A global ‘snapshot’ of 28 camera settings can be stored in one of three user memories for instant recall.
- A dedicated Custom button can be assigned to frequently-needed functions such as file size and auto focus area select.
- Tough, durable magnesium alloy body panels are complemented by a reinforced aluminium alloy chassis.
- Weather-resistant silicon seals protect buttons and media card slots against dust and moisture.
- The newly-developed high performance shutter unit is proven to withstand approximately 100,000 cycles.
- Maximum shutter speed is 1/8000 sec (1/250 flash sync speed or 1/200 with Super SteadyShot on) to freeze fast-moving action.
- A new high-power coreless motor and double-stopper anti-bounce mirror mechanism allows continuous shooting at up to 5 fps.
- In JPEG Fine or Standard mode shooting is limited only by free media card capacity, while a single burst of up to 19 frames can be captured at 5 fps in RAW.
- The newly-developed M-Series InfoLITHIUM battery pack delivers up to 650 shots per charge (CIPA rating).
- Fourteen new ‘Image Styles’ – including ‘Deep’, ‘Autumn’, ‘Vivid’ and ‘Landscape’ – allow the instant creation of a wide range of moods. Contrast, sharpness, zone matching and other parameters can then be customised further for fine-tuning of a chosen creative effect.
- The enhanced D-range Optimiser (DRO) adjusts contrast and hue.
- The addition of a new RAW compressed mode increases storage efficiency without sacrificing the flexibility of manipulating RAW image files.
- An ‘Extra Fine’ mode is now available for high quality JPEG files.
- A new 16:9 aspect ratio shooting mode is ideal for framing landscapes and other wide panoramic shots that can be viewed on a widescreen TV or HD-ready display
SONY
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Last Updated ( Friday, 07 September 2007 )
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