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Sony launch new brand 'alpha' |
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Written by CB Team
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Thursday, 20 April 2006 |
 Sony today have announced a new photographic sub-brand pronounced 'alpha' to move into the Digital Single Lens Reflex (D-SLR)camera market.
The reason behind the move is Sony's commitment to taking photographic enthusiasts to the next level with a range of innovative designed D-SLR cameras with interchangeable lenses and accessories.
The first letter of the Greek alphabet has been chosen to reflect Sony’s primacy in the world of digital imaging.
Camera products marketed under the brand will draw on Sony’s digital imaging expertise. They will also feature the same lens mounting system developed by Konica Minolta for its Maxxum/Dynax series SLR cameras.
The brand also clearly differentiates Sony’s new D-SLR line-up from the company’s Cyber-shot compact digital stills camera brand. And Cyber-shot products will continue to be marketed by Sony under the two distinct brands.
The first wave of products will be available commercially during summer 2006
[Sony]
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Last Updated ( Tuesday, 13 February 2007 )
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