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British Men are Terrible Map Readers supposedly |
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Written by CB Team
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Wednesday, 02 July 2008 |
 British men are terrible map readers according to an astounding 63% of women polled in new research conducted by YouGov in June 2008, in association with mobile syndication company Billadam.
According to the blur whether it’s getting lost on the way to dates, appointments or business meetings, this ‘macho’ demographic is now considered pretty incompetent when it comes to their navigational skills, with 52% of Londoners and 55% of Scottish agreeing with these findings.
However, despite these controversial results, 81% of men still claim to be ‘amazing map readers’, even though 48% of them admit to often getting lost when travelling around on foot: A stark polarisation between perception and reality.
Further results reveal that Southerners are far more confident about their map reading techniques, with 70% of them claiming to be excellent, ahead of 65% of Northerners and 63% of Scottish.
Also, in terms of the demographic divide, 9% of 18 – 24 year olds admit to regularly getting lost on foot versus only 4% of the over 55s.
With the increasing popularity of personal map reading technology such as GPS on mobile phones, Google maps and the brand new ‘AZ Finder’ – the first ever service allowing the London A-Z to be downloaded over the air to your mobile phone, today’s generation are becoming significantly more reliant on technology, rather than their own navigational abilities.
The research supports this trend, with 58% admitting to always being keen on the latest mobile phone technologies, as well as underlining the fundamental role the mobile plays in everyday life, with 83% regularly using them on a daily basis.
Amir Mohamad, Chief Executive at Billadam: "These results show that the UK is not only extremely reliant on their mobile phones in daily life, but also quick to embrace new technology such as map reading devices. This is precisely why it is imperative that mobile content providers develop tools and features which will make peoples day to day lives easier to conduct. There has to be an appreciation that we live in a time-fatigued society and technology has to provide solutions to combat this".
Billadam
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Last Updated ( Wednesday, 02 July 2008 )
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