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Razer announces partnership with Raptr |
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Written by CB Team
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Friday, 30 January 2009 |
 Razer - manufacturer of gaming and lifestyle peripherals - has announced a new partnership with Raptr, the first social platform that allows users to know, in real-time, what games they and their friends are playing across multiple platforms.
When combined with Razer’s precision keyboards and mice, the joint offering provides Razer’s millions of customers the opportunity to seamlessly join Raptr’s community and build friendships, compete and connect while gaming.
The partnership will also enable Razer to communicate directly with its fan base and better understand their gaming habits with Raptr’s unique social network integrations.
Razer will be able to reach their fans wherever they are and forge a user connection. With Raptr, users can also automatically broadcast this information via the Internet’s most popular social media sites such as Facebook and Twitter, thus extending users’ ability to reach their friends.
In addition, Raptr and Razer plan to hold contests that give Raptr users the chance to show off their gaming skills and win special Razer gear. Raptr will be bundled with three of Razer’s most popular products: the Razer DeathAdder mouse, the Razer Lachesis mouse, and the Razer Lycosa keyboard, with more products to be added over the coming months.
"Razer’s products have traditionally been created and marketed for hardcore gamers and with this new partnership, Raptr is providing us with the best way to build a deeper connection with our existing gamers as well as reach new gamers in a consumer-friendly and innovative way,” said Razer president Robert “Razerguy” Krakoff."
“With this partnership both companies are embarking on an exciting new growth opportunity. By making Raptr accessible through Razer’s products we’re able to reach additional gamers who may not yet be members of Raptr,” said Dennis Fong, CEO of Raptr.
Raptr
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Last Updated ( Friday, 30 January 2009 )
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