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Online Video: Does It Stack Up Against TV? |
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Written by CB Team
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Wednesday, 18 July 2007 |
 With media commentators in both the UK and US predicting that the Internet is rapidly replacing television as the preferred viewing medium for many, a Kelton Research survey commissioned by WeShow reveals that the online video viewing experience still leaves a lot to be desired for many users.
Research commissioned by the BBC in November 2006 found that 22% of the UK population watch videos online. 43% of Britons who watch video from the Internet or on a mobile device at least once a week claimed to watch less TV as a result, the survey found.
The Kelton Research survey, conducted in June 2007 via an email invitation and online survey, found that while a staggering 126 million people in the US alone view online videos, 96% cannot find the videos they are looking for when initially conducting a search for specific content, and 61% were simply overwhelmed by the amount of online videos that exist.
Marcos Wettreich, founder of WeShow, explains: “With the majority of UK and US internet users now having broadband access at home, the online video world needs to put its house in order if it is to truly become a viable alternative to television. Currently it is only the ‘net savvy surfer who reaps the most from this digital revolution. What is required is an online video experience that is as entertaining as television and crucially, requires no investment of time while delivering content suited to individual user needs.”
Unlike many existing video sites that depend solely on search technologies to provide relevant content, WeShow couples technology with country specific teams of specially trained surfers to deliver content through a comprehensive channel system. It also runs the WeShow Awards, the world’s biggest online video contest, representing the best videos from across video sites around the world. The WeShow Awards enables anyone to choose their favourite videos from among the best online.
Weshow
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Last Updated ( Wednesday, 18 July 2007 )
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