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Written by CB Team
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Friday, 10 August 2007 |
 Like IBM a short while back Sony have decided to go down the green route by reducing power consumption within 90% of its product categories during the FY06.
Key examples of the power saving can be seen in the following Sony products:
BRAVIA TVs: As of February 2007, all Sony BRAVIA LCD televisions sold in Europe achieved a standby power consumption below 1 watt, while most models are below 0.3 watts - substantially below the industry average. In addition, many BRAVIA models consume less in on mode when the set’s innovative power-saving ambient light sensor is activated.
VAIO PCs: For all of its VAIO notebooks, Sony has introduced its own ‘Advanced VAIO Power Management’ function to enable users to temporarily turn off devices (optical drive, i.LINK, audio, network) to save energy. In addition, a new White LED backlight has been introduced to certain VAIO screens, which significantly reduces power consumption.
Walkman: The Walkman S series NW-S706F provides up to 50 hours continuous playback. Energy consumption is reduced by as much as 25% compared to previous models.
DVD Players: All Sony DVD player products operate at under 0.1 watts in standby mode to reduce power consumption.
Camcorders: The compact High Definition Handycam HDR-HC3 camcorder incorporates the latest in CMOS sensor technology which has reduced power consumption by approximately 45% compared to an earlier, larger model (HDR-FX1) utilising CCD technology.
Home Audio: The latest Home Audio range features a standby power consumption of just 0.3 watts and can achieve over 85% power efficiency of the amplifier block, with the full digital S-Master amplifier.
In July 2006, Sony also signed an agreement with the World Wide Fund for Nature (WWF), the global environmental conservation organisation, to join its Climate Savers Programme. Under this programme, Sony commits itself to cut CO2 emissions by 7% by 2010 (from the year 2000 level) and reduce energy consumption of major Sony products year on year.
Climate change is one of Sony's global priorities that are specifically featured in the Sony CSR Report 2007. For more details on Sony's CSR activities and to download the CSR Report 2007, please visit http://www.sony.net/csr.
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Last Updated ( Friday, 10 August 2007 )
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