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Nokia adds Microsoft PlayReady technology |
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Written by CB Team
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Monday, 06 August 2007 |
 Building on their existing collaboration around mobile entertainment, Nokia and Microsoft have extended their cooperation to include support for Microsoft PlayReady technology into the Nokia S60 and Series 40 mobile device platforms.
PlayReady is a new content access technology from Microsoft that is designed to makes it easier for content owners and service providers to deliver virtually any type of digital content in a flexible manner. As part of the agreement, Nokia and Microsoft will also collaborate on expanding and simplifying consumer scenarios for accessing, experiencing and moving digital content using mobile devices.
By supporting PlayReady, Nokia will make it easier for content owners and service providers to offer premium digital content for increased installed base and enable more flexible business models, such as renting content or accessing it offline.
For consumers, PlayReady brings flexible ways to manage their digital content between online, home and mobile devices. For example, a consumer could purchase content directly from their Nokia device and then transfer the content to their PC or other mobile devices.
The technology supports a range of business models that can be applied to almost any type of digital content (music, video, games, ringtones, images and more) and a wide range of audio and video formats (including Windows Media® Audio (WMA), Windows Media Video (WMV), AAC, AAC+, AMR and H.264).
Microsoft released the PlayReady Porting Kit for mobile devices in early August 2007, and expects the first services using Microsoft PlayReady technology to appear in 2008. In addition, Microsoft has designed PlayReady to be fully backward-compatible with Windows Media DRM 10, which means that devices supporting PlayReady can access existing Windows Media DRM-based content as well as new PlayReady content services.
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Last Updated ( Wednesday, 15 August 2007 )
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