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Nokia Nseries helps MTV with climate change campaign |
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Written by CB Team
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Monday, 17 December 2007 |
 During the 2007 Cannes Lions Advertising Festival, camera crews using video-optimized Nokia N93i devices tagged along with the Young Creative Film Competitors on their 48 hour mission to shoot a 30 second commercial, also using the Nokia N93i, for MTV SWITCH, a new campaign from MTV Networks International designed to educate and encourage alternative options to help save the planet.
This marks the first time such extensive access has ever been granted to a camera crew during the two year history of the Cannes Lions Advertising festival.
Recognizing the opportunity to capture aspiring young creatives in action and aid in the education of environmental issues, Nokia Nseries recorded the trials and tribulations of the 20 teams representing 20 countries in their race for first place.
With 40 hours of content filmed on the Nokia N93i, the footage was edited into a behind the scenes documentary, "Short Film Shootout: Cannes", which will be available for broadcast on MTV's 61 TV channels across 161 countries starting on December 20, 2007.
www.nseries.com/cannes.
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Last Updated ( Monday, 17 December 2007 )
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