• Posted

Augmented Reality App Downloads to Top 2.3Bn by 2021

A new study from Juniper Research has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR technologies into their own applications. It forecasts that the AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.

The launch of the AR game sparked a worldwide phenomenon that has created a greater interest in the technology, leaving developers ‘champing at the bit’ to recreate its global success.

According to the new study, Augmented Reality: Developer & Vendor Strategies 2016-2021, AR content has now evolved past its ‘gimmicky’ reputation, and consumer attitudes have become more positive towards the technology.

The AR Opportunity

The report found that despite smartphones already being capable of this level of AR, the success of applications were down to desirable content, such as Pokémon GO and Snapchat. ‘The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training’ remarked research author, Sam Barker.

Additionally, it found that AR opportunities will be further boosted by releases of other devices. HoloLens, manufactured by Microsoft, is expected to be launched in 2017, adding to competition for Vuzix and ODG. Although, consumers will initially be discouraged by high costs and lack of content, the devices’ superior specifications will lead to improved content over smartphone applications.

AR Commitment from Apple, Google

The increasing confidence in AR technology as demonstrated by large investments into smaller AR specialists such as Magic Leap. The company has attracted over $1.3 billion of investment to continue the development of their hardware. Shrouded in secrecy, Magic Leap has made no public announcement, however has convinced large companies such as Google and Qualcomm Ventures to invest.

Furthermore, Apple’s inclusion of 2 rear cameras into its latest flagship iPhone, indicates their belief that AR content will further penetrate the smartphone ecosystem.

The whitepaper, Augmented Reality ~ Not Just Fun and Games , is now available to download from the Juniper website together with further details of the full research.

https://www.juniperresearch.com

Sphero launches new mini robotic ball

Sphero launches new mini robotic ball

Sphero has announced the release of Sphero Mini, a tiny app-enabled robotic ball. The tech-infused ball, about the same size as a standard ping pong ball, is derived from the tech...

News Crowdedbrain - avatar Crowdedbrain

Read more
New 27

New 27" Monitor from HANNspree offers affordable WQHD graphic computing

The new HQ272PPB supplements the HANNspree series of performance monitors. Offering affordable, high performance graphic computing in a desktop design, the new 27" HQ272PPB features; a WQHD resolution, HS-IPS and...

News Crowdedbrain - avatar Crowdedbrain

Read more
Google teams up with YouTuber Colin Furze to launch the #startedwithsearch campaign

Google teams up with YouTuber Colin Furze to launch the #startedwithsearch campaign

Google has teamed up with inventor and YouTube creator, Colin Furze on a new B2B campaign (site here) to highlight the weird and wonderful creations that result from businesses advertising...

News Crowdedbrain - avatar Crowdedbrain

Read more
More than 1 in 3 Brits would opt to visit a venue because it offers charging facilities

More than 1 in 3 Brits would opt to visit a venue because it offers charging facilities

A new study has revealed that 37.8% of Brits would be more inclined to visit a hospitality venue specifically because it offered charging facilities as a service, with an additional...

News Crowdedbrain - avatar Crowdedbrain

Read more
Rockstar Games Announces 4 New Versions of L.A. Noire coming November

Rockstar Games Announces 4 New Versions of L.A. Noire coming November

Rockstar Games has announced new versions of the detective thriller, L.A. Noire, which are scheduled to release on November 14th, 2017 for the Nintendo Switch, PS4 and for Xbox One.

News Crowdedbrain - avatar Crowdedbrain

Read more
Definitive Dead Rising 4 Experience Coming to PlayStation 4 this December

Definitive Dead Rising 4 Experience Coming to PS4 this December

Capcom has announced that a super-sized serving of Dead Rising 4 will be making its way for the first time to PS4 players across North America and Europe beginning on...

News Crowdedbrain - avatar Crowdedbrain

Read more