Banknotes come to life to tell the story of the Queen’s reign with Blippar
Blippar, the image recognition and augmented reality app, is bringing all Bank of England banknotes to life to celebrate Queen Elizabeth II becoming the nation’s longest serving monarch. For the next four days people will be able to ‘blipp’ (scan) any Bank of England note with their smartphones to watch videos, view image galleries and take a journey through the Queen’s record 63 years on the throne.
After downloading the free Blippar app, anyone with access to a banknote, or even an online image of one, can view specially created content, including the Queen’s most memorable moments, a guide to Her Majesty’s illustrious ancestry and the opinions of Britons on their much loved monarch.
As well as being able to view exclusive content on the Queen, users will get to take a ‘selfie’ with Her Majesty, find out how royal they are and, most importantly, donate to six charities the Queen is patron to.
Omaid Hiwaizi, President of Global Marketing, Blippar said: "We're making celebrating the Queen's record-breaking 63 years easy and fun for everyone through just 'blipping' a banknote. We hope people will be inspired by all the social content, videos and information about the Queen that will be at their fingertips, and we aim to show that, with Blippar, there are no limits to how people can connect to each other and the world around them."
How Blippar works:
Using proprietary, best-in-class technologies including image recognition and augmented reality, Blippar enables users to instantaneously pull interactive, informative digital content directly from the environment around them, to reveal stunning, interactive digital content experiences. Blippar enables users to engage more fully with brands, publications and objects via their iOS, Android or Windows devices.