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Holiday Bragging Most Likely To Get People 'Hidden' From Facebook Feeds

New research has revealed what behaviour on Facebook has most commonly prompted users to ‘hide’ and ‘unfriend’ people on the social network in 2017 so far. According to the results, users have most commonly hidden someone from their newsfeed for holiday-related posts, with jealousy cited as the top reason for this.

‘Cryptic needy posts’ and sharing too many selfies have been revealed as amongst the top five Facebook behaviours to get users hidden from their friends’ Facebook newsfeeds, whilst ‘differing political views’ and ‘fall outs’ were revealed to be the top reasons for ‘unfriending’ on the social network; according to a recent study.

The research was carried out by the team behind www.sunshine.co.uk, as part of an ongoing study into online behaviour. 2,178 people aged 18 and over from around the UK, all of whom were active Facebook users, were quizzed about their use of the social network and their behaviour specifically relating to unfriending people and ‘hiding’ them from their newsfeeds.

When respondents were asked if they had ‘hidden’ anyone from their Facebook newsfeed in 2017 so far (so that they would no longer see their posts), 46% of the people taking part in the survey said ‘yes’. These people were then asked to share their reasons for hiding the person (or people) in question and they were able to select from a list of possible answers or state their own. According to the study, the top reasons users have been ‘hidden’ from Facebook newsfeeds in 2017 so far are:

1. ‘Holiday bragging’ posts – 21%
2. Cryptic needy posts – 19%
3. Sharing too many selfies – 15%
4. Posting too frequently – 11%
5. Oversharing personal information – 10%

Those respondents who had hidden someone from their Facebook newsfeed because they were posting or bragging about holidays were asked why they had done this, to which 88% said it was ‘jealousy’ that had caused them to do so.

Next, respondents were asked if they had ‘unfriended’ anyone on Facebook in 2017 so far, to which 28% said ‘yes’. These people were asked what had prompted them to unfriend the person (or people) in question, which revealed the top five answers:

1. Differing political views – 28%
2. We fell out/had an argument – 24%
3. We’d drifted apart/didn’t really speak anymore – 16%
4. I didn’t know them in real life – 10%
5. They were an ex-partner – 5%

Chris Clarkson, Managing Director of www.sunshine.co.uk, said the following:

“It’s unfair of people to hide people from their Facebook feeds for posting about their holidays; what happened to being excited for people? Jealousy quite clearly plays apart in this anti-social Facebook behaviour, which is a real shame. I’d encourage people to try and feel happy for their friends and relatives who are enjoying a holiday and maybe start saving some money to be able to book a holiday themselves!”

www.sunshine.co.uk

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