• Posted

iPhone 8: The number of Brits who will be upgrading this September

September 2017 marks the 10th anniversary of Apple’s iPhone, and although it hasn’t been officially unveiled yet, users can’t wait to get their hands on the newest model. New research from mobile phone insurance specialist Insurance2Go has revealed that 69% of current iPhone users are planning to sign up to the new iPhone 8 when their upgrade is due - despite not yet knowing the exact specification and features.

However, with the rumoured1  removal of touch ID and the home button, and expected addition of facial recognition, glass body and wireless charging, it’s not entirely surprising that so many people are willing to make the change to the latest handset.

Almost a third (30%) of all British smartphone users plan to change their handset to the iPhone 8. Yet, the results prove that Apple won’t be shaking off their main competitor anytime soon, with a third (34%) of those surveyed choosing Samsung for their next upgrade. Only 14% will be upgrading to another handset provider when their next upgrade is due. The remaining 22% of current smartphone owners will be ending their contract altogether.

While the majority of iPhone owners plan to upgrade, almost 1 in 10 (9%) said they’ll be ending their relationship with Apple altogether. Among the reasons given against an upgrade included that the iPhone 8 will be too expensive (61%), while others stated that they don’t think it will be an improvement on previous models (32%).

Gary Beeston, Marketing & Sales Director of Insurance2go said:  “Although we’ve seen the likes of Samsung challenge Apple for the top spot over the past few years, the nation’s brand loyalty to Apple products is clear - branching out to tech all around the home, not just smartphones.

“The gap between the brands is slowly closing, though, so it will be exciting to see what surprises the new iPhone 8 has in store for us in order to keep its loyal following happy.”

For everything you need to know about the iPhone 8, from design rumours to expected features head to www.insurance2go.co.uk/media-centre/2017/07/21/iphone-8-everything-we-know/

Notes:

The survey polled 752 people and was conducted by Censuswide in July 2017. 

  1. www.macrumors.com/roundup/iphone-8/
Competition Heats Up in the Million Dollar QuakeWorld Championships

Competition Heats Up in the Million Dollar Quake World Championships

After two weeks of intense Qualifiers in Quake Champions’ new 1v1 Duel and 4v4 Sacrifice modes, the best have begun to separate themselves from the rest in the Quake World...

News Crowdedbrain - avatar Crowdedbrain

Read more
Keep Connected to Home and Family with Hive Home Check

Keep Connected to Home and Family with Hive Home Check

Centrica Connected Home has unveiled its second smart home plan, Hive Home Check, which combines a suite of connected devices and services designed to give people added reassurance by being...

News Crowdedbrain - avatar Crowdedbrain

Read more
How to enhance the final season of Game of Thrones with TV Tech

How to enhance the final season of Game of Thrones with TV Tech

This July the final season of Game of Thrones will be unleashed onto screens around the world, with viewing figures of more than eight million every week in the UK...

News Crowdedbrain - avatar Crowdedbrain

Read more
Social media apps stand the test of time

Social media apps stand the test of time

The average person in the UK uses a smartphone app within 32 minutes of waking up and will access apps on average eight times per day, new research carried out...

News Crowdedbrain - avatar Crowdedbrain

Read more
MAGIX has reached over 100,000 new beat producers in just two months

MAGIX has reached over 100,000 new beat producers in just two months

Since introducing the first free version of popular software, Music Maker, MAGIX has reached over 100,000 downloads. Thanks to this fully functioning DAW, music enthusiasts can get started in digital...

News Crowdedbrain - avatar Crowdedbrain

Read more
Market-first TV released by Hisense

Market-first TV released by Hisense

After conducting market research recently Hisense discovered that consumers find the leap between the industry standard 40 and 50" TVs too big, many wished for a screen size somewhere between...

News Crowdedbrain - avatar Crowdedbrain

Read more