More than 1 in 3 Brits would opt to visit a venue because it offers charging facilities
A new study has revealed that 37.8% of Brits would be more inclined to visit a hospitality venue specifically because it offered charging facilities as a service, with an additional 31% saying the service could influence their decision to visit.
The study, which was conducted by CHARGit, a provider of wireless charging technology, questioned 2,000 consumers from all over the UK as part of research into the habits of those who use portable electronic devices.
As part of the study, respondents were asked: ‘Would you be more likely to visit/book a venue (bar, café, shop, restaurant, hotel, etc) that offered charging facilities as a standard service?’ to which 37.8% said that ‘yes’ they would, with 31.2% saying ‘maybe’. The remaining 31.1% said ‘no’.
Respondents were then asked whether or not they would be more likely to revisit a venue on a regular basis because of ‘friendly charging facilities’, to which 41.3% said ‘yes’ they would, while 31.7% responded with ‘maybe’. Only 27.1% said ‘no’ it wouldn’t influence their decision to revisit.
When asked in general terms if they would be willing to use wireless charging technology should it be readily available in a venue, 43.8% responded with a firm ‘yes’, while 45.9% said ‘maybe’. Only 10.3% said ‘no’.
In addition, the study found that 65% of people admitted to suffering from ‘battery anxiety’ when running out of battery charge if out and about.
Hayley Freedman, co-founder of CHARGit said: “It wasn’t so long ago that ‘free Wi-Fi here’ was a welcoming enticement for potential custom at a hospitality venue. These days free Wi-Fi is seen as a given, but the offer of charging facilities offers untapped potential for hospitality providers. Now that Apple is completely on-board with wireless charging too after their big announcement on Tuesday, it should be the catalyst for most of the world to follow suit.”
She continued: “We’re becoming increasingly reliant on our smartphones and other portable electronic devices. This reliance is inextricably linked to battery life. Without battery, our smartphones, tablets and laptops are useless. With two thirds of us admitting to feeling anxious when batteries run low, this is something hospitality venues should be taking advantage of and it’s why, here at CHARGit, we’re looking to build an infrastructure of friendly wireless changing venues.”
Hayley concluded: “Offering charging facilities helps you to stand out from the crowd, adding an additional service, while marking you out as a place where people can relax and charge their phones, all while supplementing a venue’s income during the process. When combined with things like our CHARGit App, which allows you to send push notifications to users in the area, it offers an entirely new approach to marketing your venue, allowing you to specifically target certain demographics, or simply those who’d like the peace of mind of topping up their battery and staying connected.”
A more detailed breakdown of the results uncovered from the study can be found via http://www.chargit.co.uk/m-news/chargit-study/.
CHARGit is set to exhibit at Restaurant Tech Live on the 26th and 27th September, where its wireless charging has been shortlisted for a tech innovations award. The event is free to attend if you register via the website, with CHARGit appearing on stand 6134. Hayley Freedman will be conducting a seminar at the exhibition on the Wednesday, where she will be outlining the benefits of wireless charging to the hospitality industry.
For more information on CHARGit and what wireless charging can offer, please visit the website via www.chargit.co.uk