Research shows Brits scroll 5.1 miles on their smartphones every year
Research from Tesco Mobile has found that smartphone loving Brits are using their thumbs to scroll through smartphones over five miles per year, giving their digits a very epic workout.
The research, commissioned by Tesco Mobile and conducted by Leo Qin, Data Scientist and author of popular blog 'Leo Does the Math’, shows that phone fixated Brits are reading over 62,000 words on their phones per day, the same as getting through classic reads such as Bridget Jones’ Diary, The Great Gatsby, Lord of the Flies and Mrs Dalloway.
The UK population also collectively scrolls on their smartphone screens, a whopping 209.9 million miles a year, the equivalent of over one round trip from Earth to The Sun or over 27,000 trips around the entire UK coastline.
The nation now uses their smartphone to make payments, watch television, order food, workout, order taxis and shop. As everyday life makes even more of a transition to a phone screen, it’s no surprise that Brit’s thumbs are getting an extra work out.
The figure of 5.149 miles per year was calculated by Leo Qin who analysed the length of screen over which thumbs move each time we scroll; the number of words that Brits read each day; the amount of space that these words take up on the screen and the number of days in a year. All of this amounts to a whole lot of scrolling and a vigorous thumb workout.
It appears that these numbers will only increase further as Leo Qin, data scientist, comments on the research, ‘Given how central smartphones and mobile services have become to our lives, it's not too surprising that the total number is so staggering and it will certainly increase in coming years. If we find ways to efficiently conduct business using only smartphones, then the amount that we swipe, and the words that we read will increase even more into the future.’
Simon Groves, Chief Marketing Officer at Tesco Mobile commented:
‘We are all about encouraging our customers to enjoy our huge range of phones to the maximum and as much as we know we are a nation of savvy smartphone users it’s really fascinating to hear just how much scrolling Brits are really doing. With the launch of our new pay as you go tariff, Rocket Packs, we are offering customers even more data, so it’s important to get their thumbs prepared for even more scrolling to come.’
Tesco Mobile is also getting customers thumbs ready for Rocket Packs by sponsoring this year’s World Thumb Wrestling Championship on 6th August in Suffolk.
For more information on Tesco Mobile Rocket Packs, please visit www.tescomobile.com/rocketpacks