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Hisense 43” H43M3000 4K UHD SmartTV Review Conclusion

This is the conclusion to my Hisense 43” 4K TV review, the delay has mainly been because I’ve tried desperately to source in some products to help me fully test the 4K capabilities. Yet the whole purpose of the feature was to see if you could get a 4K enabled screen that provided enough features at a fraction of the cost of a well-known brand such as LG or Samsung.

However with the Black Friday deals and potential January sales the price of the latter TV's has dropped significantly, so the Hisense is less of a bargain than it was when I purchased it back in September.

With the review I’ve also needed to get hold of a 4K camera so my videos will attempt to show you guys how the screen looks when playing games and watching content.

I need to give a shout out at this point to Vodafone who have kindly lent me several phones during this period so I could record some 4K footage.  Without the iPhone SE, iPhone 6s Plus, LG G5 and iPhone 7 Plus I couldn’t get the footage I wanted, so kudos to them.

In this part of the review I need to point out that I have been using the screen for several months now (one of the benefits of actually buying a device as opposed to getting a loan sample) and I’ve managed to nail down pretty much all of the finer details regarding the specs. I've also viewed plenty of footage in 4K now thanks to Amazon Prime, various 4K demos and 4K content from Netflix, YouTube and my PC (though not from a true gaming point of view).

I’ll also talk in the review about how the screen performs for standard TV watching, standard gaming (through the Xbox One) and films in HD; something that I feel the TV does well at!

Note: At the base of the review I have added a Flickr Gallery with some un-edited comparison photos to help showcase the difference between standard and HDR type footage. Additionally I’ll be posting several new videos on my YouTube Channel over the next week or so to showcase the TV in action. However because they are in 4K it's taking longer than normal to get these edited (hence why they are not included in the review from the start).

HDR & HDR10 Support


The key factor for me in the first part of the review was to discover once and for all what the HDR capabilities are for the Hisense H43M3000. Thankfully I now have the concrete facts, because I’ve been in talks with Hisense directly and also because I've witnessed HDR first hand via the Xbox One S.

Here goes.....

By default the screen supports HDR via Local Playback, so it can run films from the USB drive. Then via a Firmware upgrade, that was released in September, it allowed the TV to play HDR content over HDMI.

However as for HDR10 this is another matter and one area that I must admit got me down in Part 1 because I heard that the screen does not sport a 10-bit panel (these are costly).

This makes a difference because HDR10 as the number suggests is designed for 10-bit panel screens. HDR10 basically indicates the number of colours and how the brightness is controlled by the TV.

I can confirm that the Hisense is actually an 8-bit panel, but the screen will still support 10-bit colour using a technology called FRC (Frame rate control) which simulates the colour depth.

This may seem like a cop-out but most budget screens and even some well-known brands, will not truly support 10-bit panel hardware at these prices (£350+).

However 8-bit FRC is still better than an 8-bit panel, it's basically how HDR10 capable sources, such as the Hisense, will still work with HDR content.

In practice without a comparable screen I can’t really tell how good a 10-bit panel HDR is anyway.

In all honesty with very few gaming titles supporting HDR in 2016 it’s going to be a waiting game until next year for the tech to be fully embraced. At least, thanks to the Xbox One S, PS4 and PS4 Pro, HDR is now built in so this will help accelerate the growth of this technology more, than say, films would.

Of course if you want a 10-bit panel screen then you will need to spend a lot more money, but to be honest now that I know all the details it still does not change the fact that at the end of the day I’m really happy with the Hisense. In fact even 4K is growing on me, especially as I have seen some great examples running on the set and my picture settings have been tweaked (thanks to the community over at AVForums who have provided guidance on how to set the screen up).

4K Streaming re-visited Netflix TV App


I’ve dabbled with Netflix for the past few months, but to be honest I’ve mainly been enjoying the HD content through the built-in TV app, as I feel Netflix does not offer the best example of 4K because the stream is pretty dark by default and currently the built-in App does not support HDR.

However now that I’ve tweaked the screen and watched content that is not all shot in the dark, the quality is starting to shine through.

Mind you I also dabbled with the Netflix App running on the Xbox One S and this does support HDR. Frankly put the quality is a lot better than the TV's built-in app; with a 4K presentation certainly benefiting from HDR. With the latter it seemed to bring out the detail in the darker scenes. This did make a vast difference to the overall presentation.

Yet in terms of HD footage from any source (Netflix TV App or Xbox One S) because the TV upscale's to 4K anyway the quality of HD content in my opinion is top notch!

Granted you don’t necessarily buy the screen for HD, but with the current shortage of 4K program content it does deliver on the HD front!

YouTube TV App

Likewise in YouTube I’m now witnessing some great 4K examples, one was some gameplay footage taken from a game called Doom. A person had captured the game in 4K on Ultra-High settings and I was literally blown away by the visual quality!

This is the key with 4K, in that there are other 4K Doom gameplays on Youtube but not all of them look as good. It all depends on how the content was uploaded and recorded.

However seeing proper 4K gameplay made me realise just how awesome it can be and I’m slowly starting to come around to the idea of 4K.

YouTube App Bug

My only observation with the YouTube TV app was that not all the listed 4K content will actually play in 4K. Instead it shows a HD symbol at the top and using the YouTube App's Info option showcased the videos were actually streaming at 2160 x 1440 and not 3840 x  2160. I know the videos are 4K because I created one example with my One For All Smart Control 5 remote and this was shot in 4K but does not display properly. Note: My internet speed is more than capable of handling 4K.

Other users on the various forums have also reported the same issue and having spoken with Hisense myself it is a bug. Either way a fix (touch wood) should be on the cards in December. While Hisense do promise Firmware updates they don’t necessarily deliver on time. Yet for me I found the support was quick at corresponding and acknowledging issues.

Amazon TV App

I also recently managed to watch 'The Grand Tour' and this sometimes has a similar issue to the YouTube App i.e. with it taking some time to get up to Ultra-HD mode.

Yet when it's running in 4K it looks simply stunning! It’s just a pity that the internal App does not support HDR yet, as this would take it up a step further!

TV Quality


I’ve also spent more time with this screen using BBC iPlayer, the built-in tuner and my BT YouView+ box which is connected to the TV.

However the SD quality running from the latter box is definitely a lot better than the built-tin tuner's SD presentation. The biggest qualm in SD is that everything looks fuzzy and this makes it harder to read text.

You can adjust the screens Noise Reduction setting to compensate, but for me HD is the only way to view TV content properly using the built-in tuner. Otherwise using a 3rd party box like the YouView+ for SD is the way to go as the quality is a lot better.

On a positive note BBC iPlayer in HD looks stunning, the up-scaling on Strictly Come dancing is literally mouth-watering!

Freeview Play Support

However I did hear from the horse’s mouth that Hisense are releasing a new firmware update in December or that’s the plan, and one of these updates will upgrade the TV to support Freeview Play. This will basically provide live TV on demand catch-up.

Thus you will be able to catch up on TV programs by browsing through your EPG and selecting a program. It will then take you into either BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play to give you access to previous program footage.

While the update has not been officially confirmed I have got to hand it to Hisense in that they do at least try to update their screens with fixes/features and like I said before their support did respond to my email requests promptly which was good to see.

Gaming on the Xbox One & Xbox One S

XboxOneStandardGaming 2

First up i’ve been gaming on the standard Xbox One now for over 2 months. In this time I’ve played F1 2016, Doom, Alien Isolation, Gears of War 4, Recore, Lego Star Wars: The Force Awakens, Gears of War Ultimate Edition, Titanfall, Halo 5: Guardians, Fallout 4, The Witcher 3 and Life is Strange (to name but a few titles).

Similar to the rest of the content viewed from the screen it certainly needed adjusting to get the most from the presentation, because I found a few titles i.e. Gears of War Ultimate and Alien Isolation were on the Dark side and it was difficult to view the on-screen content.

However I have been able to adjust the settings now to get the ideal balance of backlight control and brightness/contrast etc.

I also used the Xbox One’s calibration tool which is available under the Video Settings option if memory serves and while it does not calibrate the screen automatically it does provide tips on how to setup your TV properly.

One of the tricks was to use a Warm colour temp, something that I did not think would help, especially as it makes the interface look a tad muddier, but it actually fine-tunes the detail for in-game and it also seemed to reduce some of the backlight bleed.

You can also experiment with the Xbox One’s colour depth and colour space options. Get these wrong however and this can cause the screen colours to blow-out.

I think mine was set to 36-bits per pixel and TV RGB colour. Switching this to 24-bits and PC RGB did provide a better balance on this screen.

Interestingly the screen actually supports all of these modes (due to its FRC probably), but as I said before if you notice dark washed areas in-game it could be the settings in the Xbox need to be tweaked until you get a perfect match.

For me though with my current setup I can play in most light conditions now with all the games listed above and visually it looks top notch, even in HD.

Recent game titles like Gears of War 4 also looked pretty darn good. So even on the standard Xbox One console the screen performs well after calibration.

Input Lag?

While I can’t give you a scientific measurement or manufacturer quote on response time, as there is no official documentation on this, from my point of view standard gaming at least runs great!

Using the PC/Game Picture mode I could not detect any noticeable input lag or ghosting!

For the price I paid for the TV, in my case under £300 at the time, I can’t be happier with standard gaming on this set!

Xbox One S


Sadly I did not get hold of a PS4 Pro to test, yet at least the Xbox One S I had offered on paper the best option for 4K screens on a lower budget; mainly because of its 4K up-scaling technology and built-in Ultra-HD player for movies. More importantly it also provides a series of tests which will determine the capabilities of the screen...

Thankfully you can rest assured that the screen does support the Xbox One S, in fact it had all the ticks in green which meant it could handle 10-bit colour, HDR and 60Hz gaming! As you could see from the screen shot earlier (HDR & HDR10 section).

I did not get long with the Xbox One S but from a 4K point of view it's a good console to own. The Xbox One S's Interface runs at 2160P and it will also up-scale standard games to 4K.

In reality I found visually on standard games there was an improvement to the presentation, titles such as Forza Horizon 3 seemed more virbrant (even without HDR). Yet, I think titles such as DOOM actually ran a tad smoother on this console because of the extra GPU power. 

However the key factor that everyone shouts about is the HDR support in games. I was only able to run Forza Horizon 3 Demo here because for some reason my copy of Gears of War 4 did not run on the Xbox One S due to a Store issue (which I have not been able to resolve in time). Thankfully the Forza demo gave me a quick insight into how HDR works in games.

With the Hisense if it detects HDR content it will automcatally switch to the HDR picture mode. This seems to set the back-light to 100%, with a brightness of 50 and contrast/colour options set to 40.

You would be led to believe that the HDR content is being fudge here using this method, as after all a picture mode is simply holding different settings. Yet I have done further tests and none of the other modes of the TV look as good as the HDR picture mode even with the same base settings.

So it is enhancing the HDR function of the TV by bringing out more brightness (because remember it simulates the 10-bit colour). However the HDR in the game is still there regardless of which TV picture mode you select, it just works better in the HDR picture mode.

Personally I cranked up the brightness to 55% but you don't want to go any higher with some of the base settings as it will blow out the colours. Yet HDR certainly does work on the TV...

Of course if you are in HDR mode you won't be in the more optimised PC/Game mode, but in all honesty it's not a problem here because the HDR option disables all the Dynamic back-light, noise reduction and contrast options which can have a negative effect on input lag.

Mind you I still wasn't instantly blown away by HDR, that was until I realised what it does. Even on the Hisense screen it managed to enhance the game making the environment seem more realistic. 

In Forza's case you use a slider to increase the HDR brightness and without going into too much depth the HDR option seemed to bring out the detail in the clouds, foliage and the glare from the sun. Turn off HDR, by reducing the HDR slider to 0, and you can tell the difference when you look at the sky! With HDR enabled the sun's brightness can be blinding in-game, but without it the sun looks like a drawing! In other words less realistic.

While I can’t physically showcase how HDR works in written format I did capture some pics of the the game which may give you a basic idea. Of course in a few weeks I will find out when I get a Samsung screen what the differnce will be on a true 10-bit screen, but as far as I’m concerned the HDR does work on the screen to a certain degree.

Forza NoHDR2

Forza HDR2

A few things to note!

During testing though I started to use a different cable to the one that was supplied with the Xbox One S. In fact I used a KabelDirekt 2m HDMI Cable from Amazon which supports true 4K at 4096 x 2160, HDMI 2.0/2.0a/2.1, plus it can handle a higher bandwidth i.e. 18 Gbit/s. While the cable of the Xbox One S is High speed I did run into some issues with the playback of Blu-ray content (which I will talk about later) that were not evident when using the KabelDirect I purchased. 

Additionally to cut along story short I believe there is a bug with the HDMI 3 & 4 (4K 60Hz) ports. I found when my Xbox One S was plugged in at the same time as the Xbox One i.e. one was plugged into 3 and the other into 4, if I watched a Blu-ray film on the Xbox One S and then switched over to the Xbox One's AV port it resulted in a black screen. I think the switching of the resolution i.e. going from 4K down to HD seemed to cause it problems when both devices were plugged into the 4K 60Hz ports.

It could be the timing of the switch over, but I'm sure I read about this problem on the Avforums, so it's another thing to be aware of if you run two sources at the same time from the 4K 60Hz ports.

PC Gaming

PC 2

Of course true native 4K gaming is an area that I would have liked to have tested fully because it does put more strain on the TV in terms of input lag (far more than HD). Sadly my graphics card is only a Geforce GTX 650 which is not geared for 4K gaming!

Even so it did not stop me from plugging it into the TV to see what the results were like. At first I did run into some problems with a Green/purple image being displayed on-screen, which could have been a result of the new cables I purchased having a fault, but I tried several cables and it produced the same results.

I was plugging the cable into the 4K 60Hz HDMI port, but in the 4K 30Hz port it was fine, so I thought it may be the graphics card. Yet I then tried it again in the 4K 60Hz port 10 minutes later and it was OK this time. I then tried to reduce the resolution down to Full HD and likewise I attempted to run a game that was at a lower resolution and this resulted in that purple screen again.

I managed to sort the problem out with the game by using the Geforce Experience software to set the game at the screen's native resolution and this worked.

However I believe the problem could be caused because the Xbox One S was plugged into the other 4K 60Hz port (something I mentioned above). This seems to cause it some issue in terms of switching resolutions, which is baffling because the port is separate. 

Yet I also need to mention that my card only has a HDMI 1.4 connection and Nvidia managed to use some trickery to allow it to run at 4K 60Hz, so perhaps this was more the primary cause of the problem.

Either way I used the PC this morning before I finished the review and the PC was running fine on 4K at 60Hz. I could also down-grade the resolution without any problems whatsoever. The only difference was the Xbox One and Xbox One S had been disconnected.

Despite the above I have to admit once the PC was running on the screen properly, all I can say is wow! Forget the TV's built-in apps or the Xbox One S, when my 4 year old + PC was connected to the Hisense the quality was awesome! I've never seen the on-screen icons looking this vibrant or sharp! Granted Steam's interface looked more grainy as it may not have been designed with 4K in mind, but things like YouTube 4K content looked stunning!

For sure my card struggled at 60FPS with YouTube 4K playback, but standard 4K footage looked the business!

I couldn't run games on this card though! Yet it did not stop me from trying and I fired up the ancient Left 4 Dead 2 for a laugh and put it in a 4K resolution with most of the options set high. Amazingly it ran and I think it averaged at 30fps! It's one of the factors that makes the PC such a great platform, in that I can take an old game and spruce this up to 4K without any compatibility issues whatsoever. I even ran Crysis 3 for an even bigger laugh and of course this crippled the card, but I could still see the visual side of things.

I now wish I had not seen the PC on the screen because it makes me wonder if it's a better option to upgrade my graphics card and get back into PC gaming!

PC 4:4:4 Support

PC 1

On my PC due to the HDMI 1.4 port I could only run at 60Hz using Chroma 4:2:0.

I can't vouch for 4:4:4 support, but according to other users of the screen they have got it to work with 4:4:4 Chroma at 4K 60Hz (vital for lag free gaming). However remember because the Hisense does not have a 10-bit panel it won’t provide true 4:4:4 support, as the panel is only 8-bit FRC.

Note: You just need to be running the latest Hisense Firmware and your graphics card needs to support HDMI 2.0 to tap into the above. Your HDMI cable also needs to be capable of handling bandwidth of at least 18 Gbit/s or higher.

Blu-ray & 4K Movie Impressions

I played Blu-ray movies using the Xbox One to start with and then switched over to the Xbox One S to see what movies looked like in HD and 4K. For testing I tried 'The Martian' which is a pretty dark and orange coloured film (given the nature of the setting). I also had a copy of Pan.

I have to admit on standard Blu-ray the Martian looked good even on the Xbox One and my family who were watching the film with me all commented that the picture was top draw. So from a HD point of view it passed the family Sunday afternoon cinema standard test.

On a serious note I then compared the same film running on the Xbox One S in both Blu-ray and Ultra-HD, as my copy of the Martian came with both. The latter film also benefits from HDR support.

On first impressions I found the main difference with the Ultra-HD version was certainly the HDR support (not just the resolution bump). This certainly enhances the detail of say darker scenes or the actors clothing.

Likewise even brighter sequences of the film allowed you to see a bit more detail in places. However unless you run the two copies side by side you won't instantly know the difference as you are naturally watching the film rather than studying it from a technical point of view.

Out of the two Ultra-HD films are better, yet if I'm being honest both versions look good. I think the Hisesnse screen also handles the black colours pretty well. Mind you I did notice a problem with screen juddering on the Blu-ray disc running on the Xbox One S more so. This runs at 24Hz. Strangely this only happened with the Blu-ray version of the film and not the 4K disc.

Either way at the time I was using the Xbox One S cable and remarkably switching this over to the KabelDirekt cable seemed to eliminate the judder. So again something to be aware of!

In Pan it was a similar story, darker scenes benefited from HDR and likewise brighter scenes looked better. 

HDR is probably not as impacting as a true 10-bit panel, but it does bring out detail in certain areas compared to the Blu-ray version.

It did get me thinking though that Sony's admission of an Ultra-HD blu-ray player may not be as bad as I first thought. HD films on this TV look top-draw and it's only when I compared the footage I captured on my PC that I could really see the differences more clearly.

Either format looks good, but as you have to pay a premium for the films in 4K I expected to be blown away by them and I wasn't. I think with the two films I picked as test examples they may not have been the best transfers, but I don't feel they were really worth the additional cost.

Of course it's early days and hopefully 4K UHD footage will take off next year with more quality transfers to disc. 

Note: I forgot to mention that when watching films the TV's audio options are really useful, in that switching to say the Voice mode certainly helped with hearing the actors speak in 'The Martian' film. It has certainly got a lot of grunt when it comes to output, albeit it's treble and base balance are less effective. On the whole it still delivers on the audio front.

Below you can view various un-edited photos I took when recording footage from the TV (videos will be uploaded next week to YouTube)....

Hisense H43M3000 4K UHD Comparison Shots


For me I purchased this screen at a time when 4K was still tinkering on the edge of ridiculously expensive and I wanted to see if you could get a screen that delivered 4K/HDR support for far less than the recommended £600+ sets that seemed to be advertised for the Xbox One S, PS4 Pro and upcoming Xbox Scorpio.

In some ways the Hisense H43M3000 has delivered on this front by providing ample gaming prowess on both standard gaming and 4K upscale gaming (Xbox One S). Additionally it works for game/movie playback with HDR support (albeit it simulates 10-bit colour with its 8 bit FRC) and produces mouth watering 4K visuals from Amazon’s The Grand Tour. All the above for less than £300 at the time of purchase.

The only downsides with the Hisense is that there are bugs, mainly with the internal apps and I suspect the HDMI 4K 60Hz port issue I mentioned earlier (these hopefully are going to be fixed in December). You also have to work at the settings, as by default they require a lot of tinkering, plus the SD quality from the TV is poor.

Yet once setup for a screen that cost me less than a HD TV did at the time of purchase, is still does a solid job when it comes to image quality (with a top-notch source put through it, the Hisense delivers). 

However If I was being brutality honest because the larger screens in the family are now a lot cheaper, plus the Black Friday deals and similar sales that are kicking in are likely to bring the likes of the LG/Samsung 4K TV’s down in price, unless you get the Hisense H43M3000 below the £300 mark like I did (its currently wavering at £350/£329) the more recognised brands may be a safer bet if you are a stickler for higher-end quality.

Yet on the whole the 4K experience for me has been a great learning curve. It’s no surprise that people are confused as to the 4K/HDR buzz words that are flying about because there is a lot of mumbo jumbo involved. The biggest problem is it’s really difficult to showcase the benefits of 4K and HDR without seeing it in person, but I believe 2017 will be a better year for the technology when it finally comes alive with more support.

I say 2017 because in 2016 the issue for me has been getting hold of some decent 4K footage. Then again even if you are not taken in by 4K yet the screen in my eyes produces a better Full HD image than my actual Full HD TV that it replaced.

As I sit here concluding the review I personally love the screen, not because I have purchased one, but more so because if I really think about it I am happy with everything it does, especially now that I have managed to get my PC working with it! So despite its faults and niggles, for the price I can’t really fault it!

Editor's rating

8Overall8Design/Build8Features8Visual & Audio Quality7Performance9Price

Best online price at the time of writing £349 from Amazon. Crowdedbrain recawardweb

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