Microsoft Hotmail Proves more Popular than Gmail

New research by YouGov and digital marketing provider Pure360 has found that Microsoft’s Hotmail is Britain’s most widely used email host, easily beating Gmail and other providers. Nearly a third of Britons online (29%) confirmed they used Hotmail as their main personal email account, with Yahoo second most popular (15%) and Google’s Gmail in third place (14%).

The online survey of over 2,000 people also reveals that Hotmail is particularly popular amongst young adults, with 47% of 18 to 24 year olds claiming they have Hotmail as their main personal account. It also revealed that the average Brit online has four email accounts and that Hotmail is more popular amongst women (31%) than men (27%).

Regionally, Hotmail reaches its greatest popularity in the North East, where 39% use the MSN email host as their main personal email account. Gmail’s highest popularity is in London, where 18% of users are choosing Google’s service.

The research from Pure360 and YouGov also reveals that AOL is the least popular email host, with only 3% of respondents saying they used an AOL account as their main personal account.

About the research:

The research was commissioned by Pure360 (digital marketing company), with all research and figures, unless otherwise stated, from YouGov Plc. The total sample size was 2076 adults. Fieldwork was undertaken between 15th and 17th August 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

www.pure360.com