|
BBC iPlayer Comes to Virgin TV |
|
|
|
Written by CB Team
|
|
Thursday, 01 May 2008 |
 Virgin Media has announced a partnership with the BBC to launch the latters iPlayer onto its cable TV service, making its 3.5 million TV customers the first in the UK to get the popular service via a TV platform. Viewers using BBC iPlayer on Virgin Media will be able to watch full screen pictures at full quality on their television set without the need for downloading.
According to the blur Virgin Media customers will be able to catch up on their favourite BBC programmes by pressing the red button on any BBC channel. Access to BBC iPlayer through Virgin Media's EPG (Electronic Programme Guide) menu is due this summer.
BBC iPlayer allows viewers to catch-up on over 350 hours of TV programmes from the past seven days, at no extra cost. This includes shows such as Eastenders, Doctor Who, Gavin and Stacey, Top Gear, The Apprentice as well as documentaries such as Louis Theroux.
Malcolm Wall, CEO of Content at Virgin Media, said: “We're delighted to be the first TV platform in the UK to offer our customers BBC iPlayer as part of our on-demand service. The enormous success of iPlayer online has demonstrated the desire TV viewers have for viewing quality programmes at a time that suits them, and now it's available from the comfort of the living room. Virgin Media is proud to be working with the BBC to continue to lead this revolution in TV viewing.”
Virgin Media has pioneered on-demand television in the UK with almost half (47 per cent) of its 3.5 million TV customers regularly using this service. The number of views per customer has grown in the last year from 10 to 23 times per month and in the last three months of 2007, there were 99 million views alone.
To find out more about Virgin Media's products and services visit www.virginmedia.com or call 0800 052 2525.
 |
|
Last Updated ( Thursday, 01 May 2008 )
|
Subscribe to this comment's feed
Show/Hide comments
Show/Hide comment form
