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Mobile Broadcast TV to reach almost 120million mobile users |
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Written by CB Team
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Wednesday, 19 September 2007 |
 Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6bn by 2012, according to a new report from Juniper Research.
Nearly 120m mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12m in 2007, with DVB-H being the dominant transmission standard. However, the report cautions that services face significant technological and regulatory hurdles both prior to launch and as they bid to build a critical mass of subscribers.
Juniper Research assesses the current and future status of the mobile tv market based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile tv industry.
Other findings from the report include:
- The US will be the largest single market for mobile broadcast TV services in 2012, followed by Japan and Italy.
- Streamed TV packages will gradually evolve to complement mobile broadcast TV, functioning as an outlet for the “long tail” of minority viewing TV channels.
- Advertising will contribute an increasing proportion to overall mobile TV revenues, but in most cases will provide a supplementary revenue stream, with most services relying on both subscriptions and pay-per-view for the majority of revenues.
Juniper Research
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Last Updated ( Wednesday, 19 September 2007 )
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